The Influencer Marketing Agency
for Gaming & Tech.
From creator influence to marketing performance.
CAMPAIGN INTELLIGENCE / CREATOR MARKETING
Creators. Communities.
Markets. Impact.
01 / Market Expertise WHERE
02 / Creator Intelligence WHO
03 / Creative & Content Strategy HOW
04 / Performance & Optimization IMPACT
Trusted by Gaming & Tech Brands
Since 2010
Gaming & Tech influencer marketing
500+
Campaigns delivered per year
Our Expertise. Proven in Action.
Product Seeding & Reviews
Make product reviews a source of trusted recommendations
MSI Gaming Monitors & Peripherals
What we did
Activated tech and gaming creators in France through product seeding, hands-on reviews and authentic demonstrations across YouTube, Twitch and social platforms.
Results
1.1M+ cumulative views, 27 creator content deliverables and 12K+ interactions across three product campaigns.
Launches & Early Access
Spark European creator momentum around a game launch
ARC Raiders Embark Studios
What we did
Mobilized gaming creators across Europe, combining early access, targeted outreach and paid partnerships to encourage discovery and organic adoption.
Results
50+ earned creators mobilized, 3M paid views and organic pickup by leading gaming creators.
Community Activations
Build a connected gaming creator community
PUBG Mobile PUBG Academy
What we did
Built a dedicated creator community through recurring collaborations, a private Discord hub and exclusive experiences, strengthening long-term engagement with PUBG Mobile.
Results
Established the PUBG Academy, connecting gaming creators through an ongoing community programme and regular brand activations.
Creative Content & Experiences
Turn a game anniversary into a YouTube cultural moment
Summoners War Michou
What we did
Developed and produced a major creator-led entertainment experience with Michou in France, supported by a wider influencer ecosystem reaching audiences beyond the game's community. The biggest French Battle Royale between creators ever!
Results
11M+ campaign views, 905K interactions and 28 additional creators organically joining the conversation.
Launches & Early Access
Orchestrate a massive creator launch worldwide
Marathon Bungie
What we did
Coordinated large-scale organic seeding and paid creator activations across Europe, LATAM and the US, synchronizing hundreds of creators around a major game launch.
Results
220 paid creators activated, 100+ organic activations and 2M+ hours watched across the campaign.
Creative Content & Experiences
Reach new audiences beyond traditional gaming communities
Sky thatgamecompany
What we did
Connected Sky's Van Gogh tribute with art, crafting and creative communities through tailor-made collaborations inspired by each creator's artistic practice.
Results
Extended the campaign beyond gaming audiences, engaging creative communities through original content and targeted amplification.
Ambassador & Always-On Programs
Build lasting brand relevance across gaming communities
HyperX Gaming Peripherals
What we did
Combined recurring creator partnerships, product reviews, earned seeding and gaming events to maintain a consistent brand presence throughout the year.
Results
400M cumulative views, 80 creator collaborations and 350 creator content assets across the programme.
Ambassador & Always-On Programs
Sustain a gaming franchise's relevance across European, US & LATAM markets
HITMAN IO Interactive
What we did
Developed successive creator campaigns around celebrity collaborations, connecting gaming and entertainment audiences through recurring activations and multi-format content.
Results
50M cumulative views, 10M organic views and 700K interactions across three international campaigns.
UGC Campaigns
Transform creator content into a European & US performance engine
Hercules Stream 100 & Stream 200
What we did
Produced creator-led product content designed for organic engagement and paid amplification, transforming authentic demonstrations into scalable advertising assets across European markets.
Results
60+ creator assets, 11M+ views and 110K+ clicks generated across the European campaign.
Our Approach. From Intelligence to Impact.
01 / WHERE
Market Expertise
Understand which markets, platforms and communities matter most for your game or tech product.
02 / WHO
Creator Intelligence
Identify creators through audience affinity, category expertise and relevant data, not reach alone.
03 / HOW
Creative & Content Strategy
Design content that delivers on campaign objectives, while anticipating how it can be adapted, leveraged and amplified beyond the creator's original publication.
04 / IMPACT
Performance & Optimization
Identify the most effective content, refine our approach and optimize amplification to maximize campaign impact.
Creator Content. Built to Perform.
One creator video. Multiple marketing assets, designed for every platform, not simply reposted.
Original creator video
An authentic creator-led format, built for its audience first.
Adapted content
TikTok
Le défi continue 🔥
#SummonersWar #Michou
TikTok Clips
Short-form highlights
Summoners War · Sponsored
Join the adventure Discover the game ↗
Meta Ads
Performance cutdowns
Summoners War @SummonersWar
One epic event. So many unforgettable challenges. ⚡
X / Social
Platform-native edits
Same original footage. New edits, hooks, framing and calls to action.
Visual mockup using authentic campaign screenshots. TikTok, Meta Ads and X treatments are illustrative concepts, not verified published ads or posts.
Beyond Organic.
Amplifying Creator Impact.
From organic distribution to paid amplification and continuous optimization: we maximize the reach and performance of every creator campaign.
One Creator
campaign Multiple impact levers
Distribute
Amplify
Optimize
01
Organic Reach
Leverage creators' communities to generate authentic engagement and trusted exposure.
02
Paid Amplification
Extend reach beyond creators' followers through targeted paid media campaigns.
03
Performance Tracking & Optimization
Measure campaign results and optimize distribution to maximize impact.
One Agency. Multiple Markets.
Coordinated influencer campaigns across Europe, North America, LATAM and Asia, combining local market knowledge with centralized campaign management.
Europe
North America
LATAM
Asia
Illustrative world map: campaigns coordinated from Los Angeles, Paris and Tokyo across Europe, North America, LATAM and Asia.
Los Angeles
Paris
Tokyo
Local relevance Creators and formats adapted to each market.
Central coordination A coherent campaign across territories.
Clear reporting Consolidated results, next steps and recommendations.
Member of the group
Work with one specialist agency. Access the expertise and resources of the entire New Vega group whenever your project requires it.
Influence & Social Media
Performance influence for gaming and tech brands: the right creators, content built to perform and social amplification across Europe and the USA.
You are here-
Events & Experiences
Live events, immersive experiences and brand activations, from the first idea to production on the ground.
wupevent.com -
PR, Media & Creators
PR strategy, media and creator relations to raise the profile of gaming, tech and entertainment brands, locally and internationally.
warningup.com -
Marketing Strategy
From market validation to launch: strategy, creative concepts and coordinated campaigns for video games.
pocketwhale.com -
Creative Production
Trailers, video ads, creator content and banners, from the first concept to final delivery.
newvegacreatives.com -
Media Buying & User Acquisition
Media strategy, ad buying, user acquisition and campaign optimization to build awareness and acquire new audiences.
wizenco.com
Let’s build your next creator campaign.
Tell us about your game, product, markets and objectives.
Start a conversation
Discuss your campaign.
Tell us about the game or product, the markets and the timing. We come back with a creator recommendation and a clear rationale.