Influence

HITMAN · IO Interactive

Ambassador & Always-On Programs

Keeping HITMAN in the spotlight through always-on influence

Developed successive creator campaigns around celebrity collaborations, connecting gaming and entertainment audiences through recurring activations and multi-format content.

Client
IO Interactive
Game
HITMAN
Period
Dec 2025 – Jul 2026
Markets
International
Agent 47 in a neon-lit street of Chongqing

50Mcumulative views

The challenge

Sustaining engagement through recurring cultural moments

IO Interactive wanted to maintain HITMAN's visibility and relevance beyond individual announcements. The challenge was to turn successive celebrity collaborations featuring Eminem, Milla Jovovich and Wiz Khalifa into recurring moments of engagement, keeping gaming and pop culture audiences connected to the franchise.

What we did

How we did it.

  1. Continuous creator activations

    Developed three successive influencer campaigns around major HITMAN updates, maintaining brand visibility across key international markets from December 2025 to July 2026.

  2. An evolving creator network

    Combined recurring creator collaborations with fresh gaming and entertainment profiles, adapting casting to each campaign's objectives, markets and audiences.

  3. Multi-format content strategy

    Leveraged Twitch livestreams, YouTube videos, TikTok and Instagram Reels to turn each celebrity collaboration into engaging creator-led content.

  4. Organic & paid amplification

    Combined authentic creator content with targeted paid media, optimizing distribution and investment across successive campaigns to maximize visibility and engagement.

Results

The results.

50M cumulative views, 10M organic views and 700K interactions across three international campaigns.

  • 50M

    Cumulative views

    Generated across three successive campaigns, maintaining HITMAN's visibility through recurring creator activations.

  • 10M

    Organic views

    Driven by authentic creator content, demonstrating strong audience interest across multiple campaign waves.

  • 700K

    Interactions

    Generated through creator-led content and paid amplification, sustaining engagement around HITMAN's major updates.

  • 25

    Creator participations

    Across three international campaigns, combining recurring collaborations with new creator voices and audiences.

Our Expertise

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