Influence

MSI · Gaming Monitors & Peripherals

Product Seeding & Reviews

Bringing MSI products to life through creator reviews & real-world testing

Activated tech and gaming creators in France through product seeding, hands-on reviews and authentic demonstrations across YouTube, Twitch and social platforms.

Client
MSI
Products
Gaming monitors & peripherals
Market
France
MSI MPG 272URX QD-OLED gaming monitor between neon arches

1.1M+cumulative views

The challenge

Building product awareness and credibility through trusted creator voices

Across several product campaigns, MSI aimed to showcase its monitors and gaming peripherals to tech and gaming audiences in France. The challenge was to move beyond traditional product promotion by leveraging credible creators, hands-on demonstrations and authentic recommendations to highlight the products' features and everyday benefits.

What we did

How we did it.

  1. Targeted creator casting

    Selected 8 creators across tech, gaming and streaming communities, matching each profile with relevant MSI products and audiences.

  2. Hands-on product reviews

    Activated creators around productivity monitors, QD-OLED gaming displays and gaming peripherals, encouraging demonstrations, unboxings and product testing in real-life environments.

  3. Paid & earned creator activations

    Combined paid collaborations with an earned product seeding programme, generating authentic product exposure and organic recommendations from creators.

  4. Multi-format content distribution

    Leveraged YouTube reviews, Twitch livestreams, TikTok & Instagram video to showcase MSI products through different content formats and reach complementary audiences.

Results

The results.

1.1M+ cumulative views, 27 creator content deliverables and 12K+ interactions across three product campaigns.

  • 1.1M+

    Cumulative views

    Generated across three product-focused campaigns, combining creator reviews, gaming demonstrations and short-form content.

  • 12K+

    Interactions

    Generated across the three activations, driving engagement among tech and gaming communities.

  • 27

    Creator content deliverables

    Delivered across the three campaigns, including 18 pieces of content from the earned gaming gear programme.

  • 73K

    Twitch VOD views

    Generated through two QD-OLED gaming livestreams, extending product visibility beyond the live broadcasts.

Our Expertise

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