Influence

ARC Raiders · Embark Studios

Launches & Early Access

Turning ARC Raiders' launch into a Europe-wide creator phenomenon

Mobilized gaming creators across Europe, combining early access, targeted outreach and paid partnerships to encourage discovery and organic adoption.

Client
Embark Studios
Game
ARC Raiders
Market
Europe
A raider takes cover behind a car as an ARC machine looms over the road

3Mpaid campaign views

The challenge

Turning launch visibility into widespread organic momentum

For the launch of ARC Raiders, Embark Studios aimed to establish the game across European gaming communities, drive widespread creator adoption and generate a snowball effect of organic streams and content beyond paid partnerships.

What we did

How we did it.

  1. European earned creator network

    Mobilized 52 gaming creators across France, Germany, Spain, Italy and Portugal, building relationships to encourage authentic game discovery and advocacy.

  2. Early access & creator engagement

    Coordinated creator communications, pre-briefings and virtual events, giving creators opportunities to discover the game and share their experiences.

  3. High-impact paid partnerships

    Activated leading streamers through Twitch sessions and YouTube content, driving visibility and gameplay discovery around the Frozen Trail update.

  4. A snowball effect beyond paid media

    Built organic momentum through targeted outreach and community engagement, leading major European creators to pick up ARC Raiders beyond the paid roster.

Results

The results.

50+ earned creators mobilized, 3M paid views and organic pickup by leading gaming creators.

  • 52

    Earned creators mobilized

    A targeted network engaged across five European markets, building a foundation for creator advocacy.

  • 3M

    Paid campaign views

    Driving strong visibility and sustained engagement through high-impact Twitch livestreams and YouTube content.

  • 40K

    Campaign interactions

    Generated through paid activations, complementing the earned strategy.

  • Major European streamer pickup

    High-profile creators including Gotaga, IlloJuan, Dhalucard and POW3R played ARC Raiders, extending visibility beyond paid partnerships.

Our Expertise

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