Influence

PUBG Mobile · PUBG Academy

Community Activations

Turning always-on influence into a PUBG Mobile creator community

Built a dedicated creator community through recurring collaborations, a private Discord hub and exclusive experiences, strengthening long-term engagement with PUBG Mobile.

Client
PUBG Mobile
Programme
PUBG Academy
PUBG Mobile players skydiving towards the battleground

The challenge

Turning recurring creator partnerships into lasting community engagement

In a highly competitive mobile gaming market, PUBG Mobile needed to maintain visibility and build stronger relationships with gaming creators. The ambition was to go beyond individual influencer campaigns and create a connected creator community, fostering long-term engagement and a stronger sense of belonging.

What we did

How we did it.

  1. Always-on creator network

    Activated a diverse network of PUBG Mobile specialists and multi-gaming creators through recurring collaborations, combining community expertise with opportunities to reach new audiences.

  2. Building the PUBG Academy

    Developed the PUBG Academy as a dedicated community programme, bringing creators together under a shared identity and strengthening their connection with the game beyond individual campaigns.

  3. Dedicated Discord community

    Established a private Discord hub to facilitate direct communication, share updates and encourage ongoing exchanges between creators and the brand.

  4. Buzzkits & creator experiences

    Introduced creator-focused initiatives, including buzzkits and gaming setup activations, creating additional touchpoints to reinforce engagement and brand affinity.

Our Expertise

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