Influence

Sky · thatgamecompany

Creative Content & Experiences

Bringing Sky's Van Gogh tribute to life with creative communities

Connected Sky's Van Gogh tribute with art, crafting and creative communities through tailor-made collaborations inspired by each creator's artistic practice.

Client
thatgamecompany
Game
Sky: Children of the Light
Market
US
A Sky player in a Van Gogh-style wheat field under a flight of crows

9Mcumulative views

The challenge

Reach audiences beyond gaming

Sky wanted to promote its immersive tribute to Van Gogh among communities interested in art, creativity and the themes explored through the game.

What we did

How we did it.

  1. An art-focused casting

    Selected creators from painting, illustration, sculpture and 3D art backgrounds.

  2. A multi-audience strategy

    Activated artistic, LGBTQIA+, mental health and cozy gaming communities.

  3. Tailor-made collaborations

    Developed concepts inspired by each artist's own creative practice, going beyond traditional gaming content.

  4. Targeted amplification

    Supported content through paid media and reactivated top-performing creators to maximize visibility.

Results

The results.

Extended the campaign beyond gaming audiences, engaging creative communities through original content and targeted amplification.

  • 15

    Creators activated

    Including 11 artists from a range of creative disciplines.

  • 9M

    Cumulative views

    Over 3M organic views and more than 6M through paid amplification.

  • US audiences targeted

    English-speaking creators selected for their predominantly US-based audiences.

Our Expertise

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