Influence

HyperX · Gaming Peripherals

Ambassador & Always-On Programs

Building a lasting gaming presence for HyperX

Combined recurring creator partnerships, product reviews, earned seeding and gaming events to maintain a consistent brand presence throughout the year.

Client
HyperX
Products
Gaming peripherals
Market
France
HyperX gaming keyboard with red backlighting

400Mcumulative views

The challenge

Turning ongoing creator engagement into lasting brand relevance

In a highly competitive gaming market, HyperX needed to maintain visibility and credibility beyond individual product launches. The ambition was to establish a consistent presence across gaming communities, keeping the brand relevant through product reviews, creator partnerships, esports events and key brand moments.

What we did

How we did it.

  1. Always-on product visibility

    Activated gaming and tech creators throughout the year to showcase new products, deliver authentic reviews and keep the brands visible.

  2. Recurring creator relationships

    Built ongoing relationships with selected creators, combining repeated collaborations with a broader influencer network to strengthen familiarity, trust and brand credibility.

  3. Paid & earned influence strategy

    Combined high-impact paid partnerships with large-scale earned product seeding, adapting creator selection and content formats to each product launch and communication objective.

  4. Beyond products: events & brand moments

    Extended influencer activations to esports tournaments, alongside major industry events and corporate news.

Results

The results.

400M cumulative views, 80 creator collaborations and 350 creator content assets across the programme.

  • 400M

    Cumulative views

    Generated across product launches, creator reviews and event-driven campaigns, maintaining strong visibility across the gaming ecosystem.

  • 500K

    Interactions

    Generated across the documented campaigns, driving engagement through diverse creator-led content and experiences.

  • 80

    Creator collaborations

    Creator participations across campaigns, combining major gaming personalities, niche experts and recurring partnerships.

  • 350

    Creator content assets

    Combining livestreams, product reviews, unboxings and short-form content.

Our Expertise

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