Influence

Hercules · Stream 100 & Stream 200

UGC Campaigns

Turning tech influence into a high-performance media engine

Produced creator-led product content designed for organic engagement and paid amplification, transforming authentic demonstrations into scalable advertising assets across European markets.

Client
Hercules
Products
Stream 100 & Stream 200
Markets
11 markets, including the US
Hercules Stream audio controller with its screen, keys and dials

11M+total views

The challenge

Scaling a tech product launch across Europe

For the launch of Stream 100 and Stream 200, Hercules needed to build awareness among tech and content creation audiences, while generating reach and qualified traffic across Europe.

What we did

How we did it.

  1. Tech-led influence

    Activated 24 creators across four markets to deliver credible product demonstrations and native content.

  2. Content built for media

    Produced 60+ creator assets designed to perform organically and through paid amplification.

  3. Dark post strategy

    Turned the strongest creator content into targeted dark posts with dedicated budgets and optimisation.

  4. Multi-market distribution

    Scaled the campaign across YouTube, TikTok and Instagram in 11 markets, including the US.

Results

The results.

60+ creator assets, 11M+ views and 110K+ clicks generated across the European campaign.

  • 11M+

    Total views

    1M organic views combined with 10.2M paid views.

  • 110K+

    Clicks generated

    Qualified traffic delivered at an average CPC of €0.35.

  • 2.5X

    The paid view forecast

    An 86% view rate and an average CPV of €0.0036.

  • 450K

    Views from one dark post

    The top-performing activation generated 3.8K clicks at a €0.14 CPC.

Our Expertise

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Let’s build your next creator campaign.

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