Influence

Marathon · Bungie

Launches & Early Access

Turning Marathon's launch into a creator-driven moment

Coordinated large-scale organic seeding and paid creator activations across Europe, LATAM and the US, synchronizing hundreds of creators around a major game launch.

Client
Bungie
Game
Marathon
Markets
Europe, LATAM
Marathon Runners advancing through a flooded industrial zone

220paid creators activated

The challenge

Building scale and impact in a highly competitive launch window

Bungie needed to make Marathon stand out across multiple markets, combining broad creator awareness with deeper paid engagement, all within a tight timeline and a synchronized launch.

What we did

How we did it.

  1. Organic seeding at scale

    Built and managed a large-scale seeding program across Europe and LATAM, sourcing 1,300+ creators and sending 400+ dedicated creator kits.

  2. Paid creator activation

    Booked 220 creators across 13+ European markets, combining TikTok, Instagram, YouTube and Twitch to maximize both reach and engagement.

  3. Full-funnel creator strategy

    Connected organic advocacy with paid partnerships, allowing Marathon to generate authentic conversation while securing guaranteed launch visibility.

  4. Centralized campaign management

    Handled creator vetting, negotiations, logistics, tracking and rollout centrally, coordinating hundreds of activations around the same launch moment.

Results

The results.

220 paid creators activated, 100+ organic activations and 2M+ hours watched across the campaign.

  • 100+

    Organic activations

    The seeding campaign exceeded its initial conversion objectives and became Bungie's largest creator seeding operation to date.

  • 220

    Paid creators activated

    40% above Bungie's original booking target, with top-tier creators secured across key European markets.

  • 2M+

    Hours watched

    Creator content generated significant attention across TikTok, Instagram, YouTube and Twitch.

  • +100%

    Playtime vs. booked hours

    Creators played twice as long as contracted, demonstrating strong genuine engagement with the game.

Our Expertise

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